The hottest tobacco packaging and cigarette labels

There will be business opportunities for tobacco packaging and cigarette labels in the future

according to the warning regulations formulated by relevant national parties, some foreign manufacturers, especially those in the European Union, have also adopted various forms to reduce excessive negative visual impact, such as using B0PP (biaxially oriented polypropylene) film packaging, increasing the outer packaging box of cigarette boxes, and pasting self-adhesive humorous stickers, in order to meet the needs of cigarette consumers, Isn't it also a cave

in the two sessions at the beginning of this year, deputies to the National People's Congress proposed that cigarette packages should be marked with obvious warning cigarette labels, which has attracted widespread attention from all walks of life. On the 22nd World No Tobacco Day on May 31, the National Tobacco Control Office released the "2009 China smoking control report" with the theme of picture warnings to reveal the truth and save lives. It is pointed out that the warning signs of existing cigarette labels in China have limited warning effects on smokers, and the warning pictures on cigarette boxes are one of the most effective means to control the prevalence of tobacco. At present, although the measures of smoking labels on warning pictures have not been implemented, they have been widely concerned and discussed by the whole society

the warning of cigarette labels in the mainland is not up to standard and needs to be improved.

recently, the tobacco control office of the China Center for Disease Control and prevention cooperated with the international tobacco control policy evaluation project department to conduct a survey. By comparing the cigarette labels in the mainland with those in the European Union (warning that smoking leads to vascular obstruction), Singapore (warning that smoking leads to oral disease) The cigarette labels in Canada (warning that smoking leads to lung cancer) and Hong Kong, China (warning that smoking leads to peripheral vascular disease) and other countries and regions have both text and graphics. It was found that the health warning effect on the cigarette labels in mainland China is poor. The new packaging of mainland cigarettes did not take the form of graphics, and only 13 areas were separated by thin lines with warnings written in both Chinese and English

of course, not all brand cigarettes in mainland China have warning pictures printed on their cigarette labels. It is understood that the packages of Chinese cigarettes and double happiness cigarettes exported to foreign countries are pasted with various eye-catching horror pictures of bad mouth, bad teeth and bad feet. In the past, Chinese cigarette label warning design works tend to be implicit metaphors and BASF: Ludwig's TDI production line is producing "chance" material hint style, which has something to do with the implicit and introverted cultural style of the Chinese people

cigarette label printing process has business opportunities to be found

according to the provisions and requirements of the International Framework Convention on tobacco control, adjusting China's current cigarette label design concept may be a more urgent problem to be solved than adjusting the cigarette label printing process. Nowadays, tobacco enterprises are in the dilemma of not only complying with the requirements of global tobacco control, but also maintaining economic benefits. Some enterprises have begun to carry out research and development on the packaging of individual brands, but have tested general manufacturers

how to form their own style and characteristics in cigarette label design, Xu Wencai said that the cultural habits and hobbies at home and abroad are different, and cigarette label design is very different. Most cigarettes sold in China are packed with famous mountains and rivers and cultural relics, which have the characteristics of traditional oriental culture. If the indecent images such as skeletons and rotten feet are printed on the cigarette label, it will violate the traditional aesthetic concept, so this transformation may be more difficult

some industry analysts pointed out that there are many differences in packaging design between Chinese and foreign cigarette labels, so Chinese cigarette brands cannot simply copy the successful packaging design principles of Europe and the United States. Brand packaging should present its uniqueness with its own cultural assets, which is the key factor for brand success, which depends on self-confident personalization and unique Chinese style

in the field of cigarette label printing, with the large-scale reorganization and integration of China's tobacco enterprises, cigarette label manufacturers are also facing a severe test of survival and development. How to better cooperate with the synchronous development of tobacco enterprises and provide them with more valuable services determines the future of cigarette label manufacturers. Then, helping tobacco enterprises promote the design and printing of new cigarette labels and launch cigarette labels that meet the provisions of the International Framework Convention on tobacco control and meet China's national conditions is an innovative development point for enterprises

in addition, in response to the warning regulations formulated by relevant national parties, some foreign manufacturers, especially those in the European Union, have also adopted various forms to reduce excessive negative visual impact, such as using B0PP (biaxially oriented polypropylene) film packaging, adding cigarette case outer packaging boxes, adding stickers, humor stickers, and so on, in order to meet the needs of cigarette consumers. This is not a different situation for printing enterprises